6 Powerful Advantages of Custom Printed Tapes for Your Business (Especially for Shopify & Etsy Sellers)
Intro: Why Packaging Is More Than Just a Box
In today’s hyper-competitive eCommerce landscape, the unboxing experience can make or break your brand. Whether you’re a Shopify entrepreneur or an Etsy creator, packaging is no longer just a way to ship products—it’s a key marketing tool. Enter custom printed tapes—a low-cost, high-impact solution to elevate your packaging and brand identity. In this blog, we’ll break down the six major advantages of using custom printed tapes, especially tailored for eCommerce sellers.
1. Stand Out from the Crowd
First Impressions Matter
Generic brown tape does nothing for your brand. Custom printed tape with your logo, brand colours, or messaging gives every parcel a professional look and makes your business memorable right from the doorstep.
2. Build Brand Recognition
Turn Every Package Into an Ad
Each package you ship becomes a moving billboard. Whether it’s being transported, stacked at a courier center, or handed to the customer—your brand is being seen.
Example: An Etsy shop selling eco-friendly candles can print “Handmade with love – [Brand Name]” on their tape to build brand identity with every delivery.
3. Cost-Effective Branding
No Need for Expensive Custom Boxes
Not every small business can afford fully branded packaging. But custom packaging tape offers a budget-friendly alternative. It turns any plain box or satchel into custom-branded packaging with minimal effort.
➡️ Ideal for Shopify startups and Etsy creators who want impact without overspending.
4. Enhances Security & Authenticity
Tamper-Proof Confidence
Custom printed tapes can deter tampering. When the tape carries your unique design or branding, it becomes obvious if someone tries to open or reseal it. It also assures customers that the package is genuinely from your brand.
📦 Bonus: You can print batch numbers or QR codes for extra verification.
5. Communicate Your Brand Values
Custom Messaging on Tape
Sustainable brand? Add “Eco-conscious Packaging” on your tape. Fast delivery promise? Print “Delivered with speed by [Your Brand]”. These micro-messages create emotional engagement with customers.
6. Drive Repeat Purchases
Include CTAs and Social Media
Use your printed tape to include your Instagram handle, website URL, or a QR code with a discount. This encourages customers to follow, re-order, and become loyal brand advocates.
“Tag us @yourbrandname for a surprise gift” — an easy, smart CTA that boosts engagement.
Why Shopify Owners Should Use Custom Packaging & Printed Tapes
If you’re running a store on Shopify, customer experience is everything. From product quality to delivery, custom printed tape helps reinforce your professionalism and boosts brand recall—critical for retention and reviews. It’s also an easy upsell tool for gifting and subscription boxes.
Custom Packaging Tape Solutions – Sands Industries
Create a Consistent Brand Experience Across Touchpoints
When you sell on Shopify, your website, product, emails, and packaging need to tell one cohesive brand story. Custom printed packaging tape allows you to extend your branding all the way to your customer’s doorstep. The box is the first physical interaction your customer has with your brand—make it memorable.
Example: A skincare Shopify brand can use pastel-themed printed tape with their logo, slogan like “Glow Naturally”, and Instagram handle to reinforce brand identity.
Improve Perceived Value Instantly
Let’s face it—first impressions stick. A plain cardboard box with clear tape feels cheap and forgettable. But a custom tape? That signals professionalism, attention to detail, and premium value.
🛒 Studies show customers are more likely to share aesthetically pleasing packaging on social media, which means free UGC (User-Generated Content) for your Shopify store.
Search Keyword Tip: “Luxury packaging for Shopify products”, “custom tape Shopify Australia”
Reinforce Brand Recall at Scale
Shopify owners scaling up to hundreds or thousands of orders per month need scalable branding strategies. Custom printed tapes are cost-effective even in bulk and help reinforce your brand every time the customer sees the parcel. You’re not just sending a product—you’re sending a branded experience.
📦 And it’s not just the customer—couriers, warehouse staff, and everyone in the supply chain sees your brand. That’s passive marketing in motion.
Encourage Repeat Purchases and Social Sharing
Use your custom tape to include callouts like:
- “Reorder at yourstore.com”
- “Tag us @yourbrand for 10% off”
- “Use code WELCOME10 on your next purchase”
This tactic turns your tape into a sales tool that keeps your audience engaged after delivery—boosting CLTV (Customer Lifetime Value).
🔁 Repeating customers are 60–70% more likely to convert again compared to new ones. Tape helps close that loop.
Reduce Packaging Costs Without Sacrificing Design
Shopify store owners are often balancing budget and branding. Custom boxes can be expensive, especially for small or medium-sized stores. Printed tape is the perfect workaround—cheap, flexible, and just as impactful.
You can use standard kraft or mailer boxes and still look completely on-brand with a good tape design.
Pro Tip: Match the tape with seasonal campaigns or new product drops to create timely packaging themes.
H3: Looks Professional and Builds Trust
The eCommerce world is full of dropshipping stores and generic resellers. Branded packaging immediately tells your customer: “This is a serious business, not a fly-by-night seller.”
✔️ Custom tape adds authenticity and helps your Shopify store stand out from copycats using the same suppliers or products.
Easy to Order, Fast to Implement
Thanks to Australian suppliers like Sands Industries, getting started with custom packaging tape is quick and straightforward. We offer low minimum order quantities, fast turnaround, and support with your design files.
Real-World Shopify Niche Use Cases:
| Niche | Custom Tape Ideas |
|---|---|
| Fashion | “Styled by [Your Brand]” + logo + Insta handle |
| Supplements | “Fueled by Nature. Sealed by Us.” |
| Eco Home Goods | “Eco Inside – Reuse Me!” |
| Pet Accessories | Paw prints with your brand name & playful CTA |
How Etsy Sellers Can Grow Their Brand With Custom Tapes
Etsy is all about creativity and storytelling. Your packaging is part of that story. By using branded tape, Etsy sellers create a consistent, thoughtful presentation that aligns with the handmade or artisanal vibe. It’s also a competitive differentiator in crowded categories like jewelry, home décor, and stationery.
🎯 Use tape to reinforce your niche: “Made with Moon Magic” for a mystical shop or “Crafted in Australia” for local pride.
Craft a Signature Unboxing Experience
For Etsy buyers, presentation is everything. Unlike mass-produced eCommerce, Etsy thrives on charm, detail, and the handmade touch. Custom printed tape brings all of that to life—literally. The moment your parcel lands in the customer’s hands, the unboxing becomes part of your brand story.
🎁 Think about it: You’re selling handmade jewellery, vintage journals, or eco candles. When your tape says “Handcrafted with love by [Your Shop Name]” with a cute icon or a thank-you note—it feels personal, memorable, and on-brand.
Make Your Packaging a Share-Worthy Moment
Etsy customers LOVE to share good packaging. Whether it’s through Instagram Reels, TikTok unboxings, or Pinterest hauls, branded packaging—especially creative printed tapes—gets you free visibility and organic reach.
📸 Tape Ideas That Drive Engagement:
- “#UnboxWithUs”
- “Tag @YourBrand to get featured!”
- “You’ve got great taste 👀”
✨ These micro-messages on tape are subtle marketing tactics that increase UGC (user-generated content) and social shares.
Reinforce Brand Identity, Even on a Budget
Etsy shop owners often operate on tight margins. Investing in custom printed boxes may not always be feasible—but custom printed tapes offer a more accessible alternative. You can use regular eco-friendly or kraft boxes and elevate them instantly with a strip of branded tape.
🧵 Example: A vintage art Etsy seller can use Kraft tape with a nostalgic font and floral design to communicate their niche identity.
Keyword tip: Custom tape for handmade packaging, Etsy shipping branding
Show Professionalism & Build Customer Trust
Etsy shoppers love creativity—but they also expect professionalism and reliability. Custom tape with your logo, name, or tagline shows that you’re serious about your craft and your business. It builds instant trust during delivery, especially for first-time buyers.
🛡️ Bonus: Branded tape also deters tampering and enhances package security, letting buyers know it hasn’t been opened or resealed.
Strengthen Repeat Purchase Rates
You’re not just shipping a product—you’re seeding the next sale. By using your custom tape to include:
- Discount codes
- Loyalty offers
- Website URLs
- QR codes linking to a thank-you message or review page
…you turn your packaging into a marketing funnel. Every touchpoint increases the chance they’ll return, refer, or engage further with your shop.
💌 Message idea: “Come back for more magic – Use THANKYOU10 at checkout!”
Match Tape Designs to Seasons & Collections
Custom tape isn’t just about logos. For Etsy stores that launch seasonal collections or limited-edition drops, printed tape can reflect that. Think:
- Halloween-themed tape for spooky candle sets
- Floral designs for spring stationery bundles
- Minimal monochrome for modern ceramic goods
It’s an easy way to create continuity across collections and make each order feel curated and special.
Appeal to Eco-Conscious Buyers with Sustainable Tape
Many Etsy shoppers care deeply about sustainability. Eco-friendly water-activated or paper-based custom tapes show that your packaging aligns with their values.
🌿 Message idea: “100% Plastic-Free Packaging – Because We Care.”
Use eco-conscious branding not just as a product feature but as a marketing message on the tape itself.
Real-World Etsy Niches That Benefit from Custom Tapes:
| Etsy Shop Type | Custom Tape Ideas |
|---|---|
| Handmade Soap | “Naturally Yours – [Brand Name]” |
| Custom Jewelry | “You’re One of a Kind 💎” |
| Art Prints | “Made with Heart, Packed with Care” |
| Knitting Supplies | Yarn patterns + “Spun Just for You” |
| Vintage Collectibles | “Your History in a Box” |
Easy to Order and Apply for Small Batches
Don’t let MOQ (Minimum Order Quantities) stop you. At Sands Industries, we offer low MOQs perfect for Etsy sellers testing the waters or running micro-batch packaging runs.
🖌️ Need help with design? Our team supports custom artwork and pre-print mockups so your tape matches your exact brand vision.
FAQs – Custom Printed Tape for Small Businesses
What materials are used for custom printed tape?
Most custom tapes are made from BOPP, Kraft paper, or eco-friendly water-activated materials, depending on your branding needs and sustainability goals.
Can I print my logo and brand colours on the tape?
Yes, high-quality printing allows for detailed logos, colours, and even small text like hashtags or promo codes.
Is it worth it for small or new businesses?
Absolutely. Even for micro-businesses on Etsy or Shopify, custom tape is a low-cost, high-reward investment in brand identity and customer retention.
Conclusion: Small Touches, Big Impact
Whether you’re just starting your eCommerce journey on Shopify or building a loyal base on Etsy, custom printed tapes offer a smart, scalable way to boost brand identity, build trust, and increase repeat sales. In a digital world, these small physical touches build real connections.
👉 Ready to upgrade your packaging? Explore our full range of Custom Printed Tapes at Sands Industries — Australia’s trusted source for branding that sticks.